Abbreviation for seo-optimization:
* “Search Engine Optimisation”. This is the process by which a website is shaped in structure, technology and content in order to encourage search engines to rank it highly for selected key phrases.
* Search Engine Optimization(SEO) is a process applied to a website to increase the number of visitors by gaining high rankings on the search engines. Effective Search Engine Optimization involves hundreds of different variables that should be analyzed and applied in a strategic process.
Search Engine Optimization
search engine optimization (SEO) is a combination of design, user friendliness and content
Design
All content including links, headers, alternative image text, alternative frame text and content text on a well designed website is viewable to the user and, more importantly, in terms of SEO, the web crawler.
User Friendliness
Everything the viewer wants to know on your site should be no more than three clicks away (important information like contact info should always be one click away). In terms of SEO, a web crawler can only see the pages on your site that are directly linked, so a well optimized site will have text links as well as any graphical links such as flash or java script.
Content
As well as the body content of your site, a web crawler will also look at the page title, page description, keywords, and file name. It will make its judgments on how to list your site based on these factors. A well-optimized site will have a page title that briefly describes the content, a description tag that will describe the content in more detail, keyword tags that will pull select keywords and key terms from the content, a file name that reflects the page title and content that is clear and relevant to the user and the web crawler.
More About Content
The biggest mistake most people/companies make when optimizing a site is overdoing it, i.e., repeating keywords, duplicating image tags, flooding the backend with descriptive code and trying to fit as many keywords/terms into the meta tabs as possible. Not only is this a messy practice. but it can also get your site penalized and may be dropped from searches altogether. When building/optimizing a site, the first person you should be thinking of is the user and not the web crawler. Not only will this be better for your SEO efforts, it will also be a better experience for your potential customer.
Search-engine-Optimization(SEO):
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
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